Editorial Standards

Who we are

Pro Football News Network is an independent NFL news and analysis publisher owned and operated by editor-in-chief Keith Willis. Learn more on our About page.

How our articles are written

Our coverage is researched and drafted by an AI reporting system and reviewed under human editorial oversight, and we say so plainly on every article. We do not present AI-assisted work as the work of a human reporter, and we do not invent people.

Articles are bylined to Pro Football News Network. The organization is accountable for what it publishes, and the human accountable for the organization is named below and on our About page. Where a piece is written personally by a member of staff and they are standing behind the argument in it under their own name, it carries their byline instead; that is the exception, and it is marked on the article.

Different kinds of article are written to different internal style profiles — a betting breakdown is structured differently from a historical piece. Those profiles shape tone and structure. They are not people, they have no biographies, and they never appear as a byline.

Ethics and editorial oversight

Editor-in-chief Keith Willis is the human accountable for what we publish. AI-generated drafts pass through an automated fact-check and editorial review, and the editor sets standards, monitors quality, and is responsible for corrections.

Sourcing and attribution

Reporting is built from verified sources — official team and league channels and established national outlets. When a fact originates with another publisher, we attribute it. We do not copy wording from source articles; we extract the underlying facts and write original prose and analysis.

Accuracy and fact-checking

Before publication, each article is checked against authoritative references for current rosters, coaching staffs, and team details, and the timing of the underlying event is verified so old news is not presented as new. Articles built on outdated or unverifiable information are rejected rather than published.

Corrections

We correct errors promptly. When we change a published article to fix a factual error, the correction is noted and timestamped on the article itself — we do not silently rewrite the record. Minor typo and formatting fixes are made without a note. If you spot a mistake, please contact us with the article and the correction, and we will review and update it.

AI transparency

Every article carries a disclosure that it was researched and drafted with our AI reporting system and reviewed under human editorial oversight. We believe transparency about how our content is made is the foundation of reader trust — which is exactly why we do not publish it under the names of reporters who do not exist.