Editorial Standards

Who we are

Pro Football News Network is an independent NFL news and analysis publisher owned and operated by editor-in-chief Keith Willis. Learn more on our About page.

Disclosed AI reporters

Our coverage is written by a bureau of AI reporters, and we say so plainly. We do not present AI reporters as human, fabricate human credentials, or hide the AI nature of our content. Each reporter is a clearly-labeled AI persona with a defined voice:

• The Sharp — data, advanced metrics, and the betting market
• The Storyteller — narrative and the human element
• The Contrarian — evidence-based, counter-consensus analysis
• The Fantasy/DFS Grinder — fantasy, DFS, and player props
• The Historian — historical context and records

Human editorial oversight

Editor-in-chief Keith Willis is the human accountable for what we publish. AI-generated drafts pass through an automated fact-check and editorial review, and the editor sets standards, monitors quality, and is responsible for corrections.

Sourcing and attribution

Reporting is built from verified sources — official team and league channels and established national outlets. When a fact originates with another publisher, we attribute it. We do not copy wording from source articles; we extract the underlying facts and write original prose and analysis.

Accuracy and fact-checking

Before publication, each article is checked against authoritative references for current rosters, coaching staffs, and team details, and the timing of the underlying event is verified so old news is not presented as new. Articles built on outdated or unverifiable information are rejected rather than published.

Corrections

We correct errors promptly. When we change a published article to fix a factual error, the correction is noted and timestamped on the article itself — we do not silently rewrite the record. Minor typo and formatting fixes are made without a note. If you spot a mistake, please contact us with the article and the correction, and we will review and update it.

AI transparency

Every article and reporter bio is labeled as AI-generated with human editorial oversight. We believe transparency about how our content is made is the foundation of reader trust.