The Los Angeles Rams have officially set their coaching staff for the 2026 NFL season, emphasizing a blend of continuity, fresh perspective, and championship culture. In an announcement via the team's official website on February 23, 2026, head coach Sean McVay revealed his finalized staff, including several key additions and internal promotions designed to sustain the franchise's upward trajectory.
Key Additions: Kingsbury and Woods
The headline addition is Kliff Kingsbury, the former Arizona Cardinals head coach known for his offensive innovation, joining the Rams as assistant head coach. Kingsbury's experience as a head coach at both the NFL and collegiate levels brings valuable insight and strategic depth to McVay's leadership team. His role is expected to extend beyond offensive collaboration with newly promoted offensive coordinator Nate Scheelhaase, serving also as a trusted advisor and sounding board on game management and opponent preparation.
Another significant hire is former Rams wide receiver Robert Woods, nicknamed "Bobby Trees," who returns to the organization as assistant wide receivers coach. Woods played a crucial role in the Rams' Super Bowl LVI championship run, known for his precise route running, blocking, and competitive spirit. Transitioning to coaching, Woods will work under wide receivers coach Eric Yarber to develop the current receiver corps, imparting the professionalism and skill set that defined his playing career in Los Angeles.
Promoting from Within: Nate Scheelhaase as Offensive Coordinator
Highlighting the Rams' commitment to growth and development, Nate Scheelhaase was officially promoted to offensive coordinator. Scheelhaase has been an integral part of the Rams' offensive staff as a pass game specialist, deeply familiar with Sean McVay's system. His elevation ensures continuity in offensive philosophy while infusing creativity and energy into play-calling duties. This internal promotion signals confidence in homegrown coaching talent to lead the offense forward.
Stability and Strategy
The completed coaching staff reflects a balanced strategy by McVay and the Rams front office: maintaining core philosophies through retaining 16 returning coaches, injecting experienced leadership with Kingsbury, and reinvesting in championship DNA by integrating Woods into the coaching ranks. Defensive coordinator Chris Shula remains a key fixture to uphold the defense's consistency, while the rest of the staff blend new hires and internal promotions poised to develop talent and innovate on both sides of the ball.
This deliberate construction is not just for this season but intended to build lasting success. The mix of experience, innovation, and continuity creates a strong infrastructure to support the roster's evolving talent.
Looking Ahead
As the NFL calendar shifts toward free agency and the 2026 draft, the Rams mark their first major step of the year with this coaching staff announcement. While player acquisition remains a critical focus, bolstering the coaching staff is equally vital for player development and strategic execution. McVay's staff, now fully assembled with seasoned and familiar faces alike, is prepared to guide the Rams in pursuing another championship run.
By securing Kliff Kingsbury as assistant head coach, advancing Nate Scheelhaase to offensive coordinator, and welcoming Robert Woods as assistant wide receivers coach, the Rams have fortified their leadership team with the tools and experience essential for future success.
The 2026 Los Angeles Rams are ready: their coaching arsenal fully loaded, their strategy clear, and their resolve unwavering as they prepare to contend at the highest level once again.